Key Result Areas
Lead generation
Walk-in generation
In take wise applications plan for colleges under him
Brand Awareness Development
Promotions and Activities to increase leads
Job Description
Visits Colleges / Schools / Institutions in the area and aims to collect
prospects
Ensure offline Marketing has been executed according to the plan with a
the target of generating at least 50 good quality leads a week
Ensure that 3rd and 4th year Engineering, Pharmacy and Degree College
data is collected within the three months of Academic Year commencement.
Ensure three seminars a month in partner colleges for lead generation
Actively participate in calling to verify the quality of the data and ensure walk-
ins
Identify new and innovative ways of marketing apart from the current sources
Responsible for ATL & BTL activities
Take feedback from the counselors and ensure that the feedback is translated
into action
Look at a structured plan to increase the revenue leads and walk-ins month
on month.