Build, plan and implement the overall digital marketing strategy.
Manage the strategy.
Stay up to date with the latest technology and best practices.
Manage and oversee different digital marketing channels.
Prepare and manage digital marketing budget.
Oversee all the company's social media accounts.
Measure and manage online content.
Track SEO and Google Analytics data an make complex analysis.
Build and inbound marketing plan.
Anticipate sales performance trends.
Organise and lead digital marketing team.
Research competition, investigate benchmarks and provide suggestions for improvement.