Knowledge and implementation of digital ads, publishers, content marketing, product marketing, SEO among various other marketing techniques.
Roles and Responsibilities
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Measure and report performance of all digital marketing campaigns.
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Desired Candidate Profile
- Knowledge of google adwords
- 3+ Years of Experience in Digital Marketing
- Experience executing paid social media campaigns
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking