KRA & KPI for Performance Parameter
· SEO (on page, off page, bookmarking, classified, backlinks, image sharing, ppt sharing, video sharing, article sharing, profile creation, blog commenting, forum posting, Guest posting, Info graphic etc.)
· Black Hat SEO, White Hat SEO
· Webmaster, Google analytics, Keyword planner , PPC basic knowledge
· SMO ( facebook , twitter, linkedin , instagram , pinterest, Google+)
· Content Writing , Content Development , hyperlinking web pages , digital format
· Develop educational content and merge with 3rd party application
· WORDPRESS (site creating, blog creating)
· Develop design for Presentation of company & individual products
· Presentation for marketing of the brand
· Design & implement e-mailer campaign for Products ,industry verticals
· Vendor management for marketing materials with approvals from COB ,
· Supervise judicious spend within budget for all marketing activities ,
· Develop website and company’s facebook , twitter , linkedin within TAT
· Handle Online e-commerce portals & launch company’s products
· Run Online promotions in effective portals , markets , campuses , institutes or corporate
· Introduce the products to online magazines and portals for marketing
· Quality Certification & government agency handling for quicker resolution
· Marketing co-ordination with new customers , business partners or industry ,
· Handle Leads created from digital campaigns & develop customers
· MIS and competition analysis for the product , USP analysis captures in e-flier
· Implement scheme for sales promotion given by COB ,
· Support growth in sales with effective digital campaigns and Online marketing
· Develop e-commerce business for company beside channel training & development
· Develop the market for the brand & create need for the customers
· Design marketing tools as per best practices in the industry
· Develop software UI or steps to coordinate with Software partner for App development
· Speak to customer who have matured from leads Online or offline , handle software projects & guide strategic partners to allignwith the scope of work and guide
· Manage large projects or customers that requires digital inputs, software integration
· Speak to customers for large orders or projects for pre-sales & impart product knowledge
· Do encryption of data for content & design network for delivery of content , manage the flow