Company Introduction: We are one of the front runner education Consultants based out of Bangalore. Pentagon Education Services operates as a brand under the banner of Patshala Education Pvt. Ltd. With around two decades of experience in the field of Higher Education we pioneer in the field of educational awareness, student recruitment, course promotions & Institute branding. We cater to a large and diverse number of courses in India & Abroad.
Engagement: Currently we are looking to engage Freelance Digital Campaign Manager/Specialist to strengthen our Digital Market Capitalization through paid &Performance marketing strategies thereby build a strong foundation &Internet presence so as to engage with targeted virtual communities across multiple platform including Social Media. The overall goal is to present Pentagons Services as the best alternative to competitor offerings and eventually contribute towards revenues by exploiting various paid marketing channels.
Experience: 6- 12 years
Role: Digital Campaign Marketing Expert
Experienced In: Paid / Performance Marketing
Industry: Any / Educational
Qualification: Any Graduation / Under Graduation
· Defined goals and objectives for our paid marketing strategy
· Develop and manage strategic performance marketing campaigns across a variety of online channels
· Drive performance marketing via Google Ad Words, Facebook Ads and Display Ads
· Responsible for all campaign deliverables, drive results and control costs
· Prioritizing initiatives leading to the greatest returns for spends, Track, report, and analyze website analytics and PPC initiatives and campaigns
Desired Candidate Profile:
· Excellent communication skills
· Exposure to Online Marketing platform and best practices
· Experience in setting up and optimizing Google Adwords campaigns.
· Is Proficient in Google Adwords and Facebook Ads Marketing
· Experience in Google Analytics, Tableau, Search Ad 360 and Google Double-Click-Developing to measure and analyse the campaign impact and provide actionable insights.
· Knowledge within Social Media/ Viral Marketing, Company Branding, Loyalty Marketing and Performance marketing essential.
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