Marketing Executive

saroj agro industries
Bengaluru - Hebbal
15,000 - 18,000
/ monthly
Requirements
3 - 5 years experience
12th pass
18 - 40 years
No gender preference
Marksheets and Degree
Cheque Book / Pass Book
Joining and Relieving Letters
Salary slips
Photos
Pan Card
Aadhar Card
Shift timings
Working days
5 days/week
Morning Shift
9:30am - 6:30pm

Job description

To achieve the sales (Primary and Secondary), distribution and merchandising objectives for the

specified routes, through a team of Market Growth Representatives for a key market (volume and

image)

1. Sales Plan Execution: Coordinate and achieve sales objectives for assigned Territory routes

by brand and pack on a daily basis for secondary, primary volumes (Physical Cases & unit

Cases), Gross revenue (GR) & Net revenue (NR).

2. Define route plans of the Market Growth Representatives, Account Developers to optimize

coverage cost-effectively and ensure adequate productivity.

 Customer Management: Drive Relationship with Outlets through the team of Market growth

representative and Account Developers to ensure sustained business.

 Market Expansion: Drive Horizontal Expansion with respect to number of outlets opened versus

target to improve business in the coming years.

 Take up the responsibility of opening new outlets during market visits and provide necessary

support in terms of elements, discounts, coolers etc.

 Drive conversion of high value/ high visibility outlets to Depth Outlets in Emerging Channels and ensure execution as per Company norms

 Market share gain through various ground level interventions such as driving outlet level billing

vertically & horizontally.

 Market Execution: Execute Channel Programmers, Promotional activities for the given set of

outlets. Plan for merchandising elements, coolers based on outlets/ market requirements and as per

the RED standards. Prepare MGR wise action plans for improving RED (Right Execution) parameters,

HE etc.

 Conduct Joint Weekly, Monthly Review with ASM to review performance wrt Sales, Execution

Parameters .

 Review Performance and market issues to be resolved via daily Gate Meetings

 Budget Management: Propose Discount spend for a given set of outlets to drive business. Closely

monitor customer outstanding and claims and ensure compliance to credit and other policies.

 Distribution Management: In routine ensure monitoring distributor ROI, SKU wise margins, DMS

(Distribution Management System), scheme spend distributor to market outlets.

Additional Requirements
Language
English
Experience
Marketing Executive,
FMCG / F&B
Job Type
Full Time
Skills
Business Communication
Business Negotiations
B2B Marketing Strategy
Branding & Identity Marketing
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Posted on 30 Sep 2021
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Marketing Executive
Marketing Executive in saroj agro industries