Conducting end-to-end execution, measurement, reporting, and optimization of AdWords (Search) campaign
Managing and maintaining updates for large keyword lists.
Assisting the management of Display network placement lists on AdWords and through other contextual advertising platforms.
Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.
Support the generation of new paid search campaigns, ad groups, and accounts and help in the creation of new paid search marketing initiatives.
Keep pace with search engine and PPC industry trends and developments.
Provide creative copy suggestions.
Generate weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Communicating with team and management on project development, timelines, and results.