Most industries have started investing in data analytics and machine learning; the Airline industry is no exception. There has been tremendous increase in air travel over the last decade with around 800 commercial airlines operating flights globally. What was once a luxury and common amongst the high class, is now easily accessible to everyone today. The fierce competition and pricing among airlines started attracting more number of passengers. This was a strategy used to increase the number of travelers. There has been one other strategy used by airlines and other industries alike for many years to retain their customers; frequent flyer or loyalty programs. A program that uses mileage tracking to reward its customer, a marketing technique that was created for customers to stay loyal to a brand.